look to past to learn about future

Look to the past to learn about the future

Veteran sports journalist Buddy Martin is correct. Sports journalists

do not know enough about their own history.

We fault professional baseball players for not knowing about Babe Ruth

and Hank Aaron, and pro football players for knowing little about

Johnny Unitas and Gale Sayers, yet we do not always know enough about

our own profession. "We're just as guilty," said Martin, an editor who

has accomplished quite a bit himself. He has served as sports editor

at several newspapers, including the New York Daily News, St.

Peterburg Times and Denver Post. Plus, he has earned an Emmy Award and

is co-director of The Sports Journalism Summit at the Poynter

Institute.

How many sports journalists know anything about pioneers like

Grantland Rice, Graham McNamee, Red Barber, and Paul Gallico? How many

have read writers who helped elevate the profession like Red Smith and

Shirley Povich. Fewer still know about the contributions of early

black sports journalists like Wendell Smith, who played a significant

role in bringing Jackie Robinson to the Brooklyn Dodgers. Plus, there

are numerous more contemporary writers and broadcasters, such as Will

Grimsley, Howard Cosell, Edwin Pope, Dick Schaap and Jerome Holtzman.

Red Smith, Dave Anderson and Jim Murray brought sports journalism to a

more literary level, winning the only three Pulitzers awarded for

sports commentary. Only one other sports journalist has received a

Pulitzer.

Sports editors typically get even less attention, especially outside

the profession. That's the case with Van McKenzie, an innovative

editor who was posthumously honored as the Red Smith Award winner by

the Associated Press Sports Editors last Friday in St. Louis. McKenzie

ran sports sections at the New York Daily News, St. Pete Times, and

the Orlando Sentinel, where he served as executive sports editor until

his death earlier this year. Frank Deford hired McKenzie as managing

editor of The National, an ambitious daily sports section that

collected tremendous talent but which, unfortunately, folded after 15

months. He also served as editor at the Atlanta Journal-Constitution

where he turned the sports section into one of the best in the country

and where he also led the newspaper's coverage of the 1998 Democratic

National Convention.

"Van McKenzie was our Babe Ruth," Martin said. "He hit it out of the

park a few times - and he struck out. He had a zest for living."

Here are two important lessons we all need to consider, especially in

these changing times for journalism. In his widely circulated

manifesto (or Vanifesto), McKenzie said two things that are worth

remembering:

fS "Words to live by: Never assume anything."

fS "Words to die by: That's not the way we do things around here."

Change is essential in all fields. Sports reporting is no different.

But, first, we all need to know something about the past before we can

attempt to change the future. So read more about pioneers in sports

journalism (about all history, for that matter), whose lives can teach

us much about the profession we love.